VELOCITY BRANDS

CREATING MULTIFACETED STRATEGIES FOR GLOBAL BRANDS THAT DELIVER TANGIBLE OUTCOMES AT SPEED WITHOUT COMPROMISING QUALITY

Bridging the Knowledge Gap + Real Experience

At Velocity, we’re dedicated to helping wine & spirits brands thrive and achieve measurable results in the ever-changing, competitive market. With expertise in the 3-Tier system, we offer effective and dynamic solutions for brands at all stages of development by prioritizing a consumer-centric go-to-market approach and leveraging our strong connections within the distributor & trade networks.

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OUR CORE SERVICES

  • Understand the consumer and trade clearly and how your products lives within the Marketplace. Effectively manage distributor partners’ programming, inventory, pricing, incentives, sales tools, invoicing, & shipment tracking.

  • Understand the range of customer buying processes from individual retailers to large national accounts with margin considerations at each level and the levers to which the buyer responds most effectively.

  • Access to data via Distributor Portal, Pinata, or VIP fluency to interpret sales results and opportunities. Read and translate Nielsen and IRI to deliver strategic insight.

  • Sidestep the conglomerate and go directly to the source. We have decades long relationships with factories and vendors in China and Latin America to deliver the displays, on and off premise flow, wearables, consumer advocacy items, giveaways, and can create custom design and molds the supplier owns for the future while driving cost savings.

    Our in-house design team has deep routes in the On and Off premise trade and understands what works for the retailer. Height and Line-of-Sight requirements, Safety protocol, Bartender and Trade preferences, and more, we know what the trade wants and how they want it. More importantly than knowing where to go, we know when to design and start production.

  • Specializing in all levels of on or off premise activations and events - from singular independent samplings to campaign driven national chain multifaceted activations and large-scale festival productions to pop-up events, key account initiatives, ambassador programs & more.

THE VELOCITY WAY

THE PROBLEM

Knowledge Gap Frustrations

Each state has unique sets of opportunities, challenges, key trade & distributor players, and rules to the market. It’s important to know how to demand & keep distributor attention, engage with the best key accounts, manage inventory and overheads, participate meaningful events, and impact the consumer every step of the way.

Difficulty Connecting

Distributors and Trade have their own needs and understanding how to bring value to each is the key to targeting your consumer. Most suppliers try to force their agendas to reach the consumer, causing their brands to suffer when trying to organically connect and reach customers and consumers.

THE SOLUTION

No Substitute for Experience

Nothing can close the knowledge gap except experience. You need someone who can deliver quality programming to distributors and trade, with rock-solid fundamentals, and the day-to-day practical experience in the market. And most importantly someone that you can trust.

Close Knowledge Gap

Our services makes supplier’s lives easier, navigating the multi-channel 3 Tier System. Delivering rich programs for Distributors, Key Account Management, and Consumer Engagement at the trade level - driving key learnings from data and making program adjustments to support.

Engage Target Audience

Understanding who your target consumer is and what they want is key to your brands success. We can provide the social engagement and connection to the target consumers in a variety of multifaceted ways that create loyalty and community beyond.

Increase Efficiency & Profitability

Reduce time spent on work streams which under perform towards your goals and require duplicate efforts. Velocity has the proven programs for distributor and trade engagement backed by dynamic results and overall growth.

  • DESIGN

    • Crafting concepts that transcend norms while discovering better ways to design

    • On/Off Premise Visibility:

    Displays, glorifiers, tools, mixologist & ambassador kits, bottle service &theatrics etc.

    • 360 Marketing & Branding

    • Concept Designs, Briefs & Consulting

  • DEVELOP

    • In-house prototyping in all materials, 3D printing, laser cutting, wood shop

    • Sourced direct from factories in China, Colombia, and Mexico

    • Constant training of production and manufacturing teams

    • Sustainable material & options eco-friendly packing

  • DELIVER

    • High quality control and logistics managed by on our site team

    • Complete logistics solutions from preproduction to drop shipping

    • Managed delivery of goods to market with focus on timelines

    • Custom shipping software for receiving incoming orders & processing outgoing

Let’s Work

It all begins with an idea.