Can You Navigate These Questions?

As a brand owner, deep industry knowledge is our compass. We speak the language of your journey and are here to navigate you every step of the way.

THE VELOCITY WAY

We help you save money and reduce the bumps along the way, allowing your business to accelerate and scale smoothly.

Our Process

We take a methodical approach to maintain the highest standards of performance

  • Identify target market of 75-100 strategic on and off- premise accounts and engage buyers.

  • In partnership with wholesalers, we ensure initial orders are placed to grow points of distribution and ensure depletions and sales are coordinated.

  • We ensure visibility by optimizing shelf, cold box and back bar placement, menu features, cocktail lists, tap handles and the KPIs for your brand success.

  • We thoroughly train and convert account staff into brand advocates to drive consumer engagement, elevate product marketability and drive sales.

  • We partner with brand owners to identify and execute targeted brand building events, and strategic sponsorship opportunities.

  • We manage and oversee targeted trade promotion events including tastings and account support initiatives.

  • Using social media and targeted PR partnerships, we amplify key account successes with both the consumer and the trade often and effectively.

  • We access proprietary data and information to Tracking and measuring results vs. goals on a systematic basis to continuously learn and adjust.

Core Capabilities

We are a mile deep, not a mile wide. This allows us to deliver results efficiently.

Based in South Florida with a core focus on leading on and off-premise accounts across Miami, Fort Lauderdale, West Palm Beach, Tampa & Orlando. Targeting Key Neighborhoods.

South/Central Florida Focus

Trade & Distributor Fluently

An essential skill set for doing business in South Florida, can speak to any organization from the distributor c-suite to trade ownership and staff trainings.

Developed over 20 - years, highly developed personal relationships with key strategic buyers.

Deep Buyer Relationships

Celebrity Brand Experience

Proven experience partnering with and activating celebrity backed brands in conpetitive urban markets.

Strong Industry Network

Across all 3 - tiers of the alcohol ecosystem, this enables quick and consistent problem solving.

Powered by Pinata

We are supported by Pinata, a full- suite trade marketing, strategy and analytics platform provider. We can also provide insights from Nielsen and IRI driven data.

Select Brands Represented

We've helped grow &scale some of the best craft brands across multiple categories.

Select Strategic Accounts

We have deep relationships with the best accounts in order to activate your brand on menus & in stores.

On-Premise

Off-Premise